You are More Than Just an Agent… Become a Real Estate Strategy Advisor
The real estate world is shifting… FAST!
Buyers are skeptical. Sellers are uncertain. Traditional agents are being asked to solve problems they were never trained for. Meanwhile, outdated models and commission structures are being questioned at the national level. The status quo? It’s cracking.
That’s why a new kind of professional is emerging.
We call them Real Estate Strategy Agents, or RESAs.
The RESA Difference
A RESA isn’t just a real estate agent. And they’re definitely not just a mortgage loan officer.
They are strategic advisors—dual-licensed, fully trained, and uniquely positioned to guide clients through the entire transaction, from financing to closing. Where others see roadblocks, RESAs see solutions.
RESAs operate at the intersection of real estate and lending, giving their clients access to programs and possibilities that most professionals don’t even know exist.
Why RESAs Exist
Here’s the truth most people won’t say out loud:
- Most agents rely on lenders to handle the financing side—and hope it works out.
- Most lenders only offer cookie-cutter programs that serve the bank more than the borrower.
- And most clients are left stuck in the middle, unaware that they have better options.
A RESA bridges that gap. They’re equipped to guide the full strategy—not just one piece of the puzzle.
What RESAs Can Do (That Most Can’t)
- Unlock assumable loan options for buyers looking to inherit low rates
- Use Reverse Mortgage for Purchase to help retirees buy without monthly payments
- Offer non-bank lending solutions that traditional lenders can’t
- Guide clients through down payment assistance without myths or misinformation
- Serve as the single trusted advisor for real estate and lending—no hand-offs, no mixed messages
Who Becomes a RESA?
RESAs come from all walks of life, but they share one thing:
A desire to serve more, sell smarter, and lead differently.
Whether you’re a seasoned agent looking for an edge…
A loan officer ready to take the lead on the full relationship…
Or a newcomer who wants to enter the industry at the strategic level—
RESA is the future.
Real Results: Perry’s Story
Take Perry Toro, for example. A seasoned real estate agent who was ready for more. After becoming a RESA, he partnered with our team to bring a discouraged seller’s listing back to life using a creative financing strategy that most agents wouldn’t even consider.
“I’ll never go back to the old way of doing things. I’ve never felt more confident about the value I bring to my clients.”
– Perry Toro, Associate Broker | Phoenix, AZ
The Future Is RESA
If you’re tired of chasing the same leads, working with the same tools, and watching commissions shrink while expectations rise—you’re not alone. But you do have a choice.
You can become the strategist your clients are looking for.
You can become a RESA.